CWR Unveils New Logo, Expanded Web Content

Post a Comment » Written on November 9th, 2009     
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CHICAGO, IL (November 9, 2009) – Covenant World Relief’s new logo and expanded presence on the Internet will better communicate the ministry’s identity and extensive ongoing work, says director David Husby.

The logo is inspired by the encounter between Jesus and the Samaritan woman at the well, during which there was an exchange of water, notes Husby. “Jesus asked for and received water from the woman. No Jewish man would do such a thing. By doing this, he affirmed her dignity and worth as a human being.”

logoJesus provided the woman with “words of living water that brought about a total life transformation,” Husby adds. “Jesus empowered her in such a way that she was the vessel that brought transformation to her whole community.”

In the same way, CWR provides disaster relief to the poor, powerless, and marginalized, but also focuses on sustainable development. “The blue water symbolizes the transforming power of the Kingdom of God demonstrated in word and deed,” says Husby. “Covenant World Relief seeks with its partners to be the vessels through which fresh, pure, life-transforming water is poured out to those who are thirsty and without hope.”

Husby says CWR has never had its own logo. Instead, it generally has used the Evangelical Covenant Church (ECC) logo and, at times, the logo of World Relief International (WR). The latter has created confusion, leading people to think that CWR is a daughter of that separate international organization.

The two ministries are close partners, but World Relief is a nonprofit organization while CWR is a benevolent ministry of the ECC, Husby notes.

To increase awareness of its ongoing work, CWR also has started a blog, a Facebook page, Flickr photo pages and has redesigned its website. Husby says the expanded use of the Internet will enable the ministry to more quickly and thoroughly inform Covenanters of how they are making a difference throughout the world.

Steven Velez Luce, creative director for the Department of Communication, designed the new logo.

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