{"id":1086,"date":"2009-10-07T21:14:26","date_gmt":"2009-10-07T21:14:26","guid":{"rendered":"http:\/\/blogs.covchurch.org\/newswire\/?p=1086"},"modified":"2010-12-22T12:48:42","modified_gmt":"2010-12-22T17:48:42","slug":"7341","status":"publish","type":"post","link":"http:\/\/blogs.covchurch.org\/newswire\/2009\/10\/07\/7341\/","title":{"rendered":"Ad on Facebook Triggers Jump in Church Website Traffic"},"content":{"rendered":"

MUSKEGON, MI (October 7, 2009) \u2013 Misty Diller likes numbers, especially when she see numbers that show how effective and relatively inexpensive Renovate Covenant Church<\/a>\u2019s social media advertising campaign has been.<\/p>\n

\u201cI love looking at the analytics,\u201d says Misty, who earned a bachelor\u2019s degree in marketing at North Park University and is married to Renovate\u2019s pastor, Dave Diller. The couple planted the church, which has an average attendance of about 150 people, less than two years ago.<\/p>\n

The congregation pays for church advertisements to appear on Facebook pages of users that Renovate leaders have targeted. If people click on the advertisement, they are taken to the church\u2019s website. Other social media operate in similar fashion.<\/p>\n

Churches can target their audience based on information that Facebook collects from users\u2019 profiles. Renovate limits the ads using criteria such as age, interests, and distance from the church.<\/p>\n

The church can pay for the ads based on the number of impressions\u2014the number of pages on which they appear\u2014or the number of times people actually click through to the website.<\/p>\n

Advertisers set a daily budget, and the advertisements stop appearing when the budget has been met. \u201cIt\u2019s super easy to support,\u201d Misty says.<\/p>\n

Being able to access the monthly data gives Renovate an idea of how effective the advertisements have been. That kind of information is not available when they advertise through direct media or newspapers, says Misty.<\/p>\n

In September, the church had a target group of 20,000 people, and the advertisement appeared on 700,000 pages. The analytics showed that 300 people clicked through and spent an average of two and a half minutes on the congregation\u2019s website.<\/p>\n

The church paid roughly $80 for the month. \u201cIt\u2019s a way for a church without a lot of money to get their name out,\u201d says Dave.<\/p>\n

Of course, having the right advertisement is important, too. When the church changed theirs in September, the number of people clicking through jumped 56 percent.<\/p>\n

\u201cIt was 100 percent new people,\u201d Mistys says. \u201cI was shocked.\u201d<\/p>\n

The church changed the ad to highlight a simple mission statement\u2014\u201cLove God, Love People.\u201d The congregation\u2019s name was on the ad, but it was not the prominent element.<\/p>\n

Misty does freelance work with churches and other businesses to help them develop ways to drive traffic to their websites, often referred to as search engine optimization. Developing strategies and using social media sites has become essential to drive people to an organization\u2019s website, she says.<\/p>\n

Renovate also uses its podcast as a means of evangelism, as well as a way of serving the congregation. \u201cWe know how many people subscribe and how many listen off of the archives,\u201d Misty says.<\/p>\n

The church has used newspapers and direct mail, as well as other creative forms of marketing. Congregation members put up yard signs in their lawns that promoted the church\u2019s fall kickoff.<\/p>\n

Dave says getting people to attend a church is easier if they have heard about it multiple times. He adds that using Facebook and other forms of marketing is important, but personal contact is ultimately the best form of evangelism.<\/p>\n

Misty heartily agrees, but she still likes looking at the data.<\/p>\n

Report This Post<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

MUSKEGON, MI (October 7, 2009) \u2013 Misty Diller likes numbers, especially when she see numbers that show how effective and relatively inexpensive Renovate Covenant Church\u2019s social media advertising campaign has been.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1086","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nAd on Facebook Triggers Jump in Church Website Traffic - Covenant Newswire Archives<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blogs.covchurch.org\/newswire\/2009\/10\/07\/7341\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad on Facebook Triggers Jump in Church Website Traffic - 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